Case Study: Increase the Consumption of Courses on an E-learning Platform and Drive Engagement

Learners on e-learning platforms tend to enroll to courses and not complete them. Organizations struggle to keep their employees engaged with their LMS. Let’s look at an LMS case study and dive deep! (10 mins. read)

Photo by Thought Catalog on Unsplash

A Learning Management System (LMS) enables an organization to centralise their training management and allows them to deploy and track training initiatives. The organization can be a school, college or a corporate. Some benefits of an LMS are:

  • Automates the process of tracking training progress among the learners
  • Reduces the costs as the trainings are conducted online instead of offline format
  • Eases the customization of the content for the organization
  • Provides flexibility to learners to learn courses online

These are just few benefits that I listed. Found this link where good amount of information is given to understand LMS. :)

Some statistics and trends on the e-learning industry:

E-learning for companies grew by a stunning 900% between 2001 and 2017

IBM saved approximately $200 million after switching to e-learning

The corporate e-learning market could increase by $38.09 billion between 2020 and 2024

Source

If you have other insights into EdTech industry or e-learning platforms, do share with me!

Case Study: e-learning Platform

Problem Background: An Enterprise customer has purchased “All courses access” licenses from an EdTech company named “XYZ Corp” for its 1000 learners. Any learner is open to pick up any number of courses from the pool of courses. Objective of the Enterprise is to drive consumption of courses across all the learners. To achieve the objective, the Enterprise customer wants relevant courses to be recommended to the learners in the LMS from the large pool of courses.

Problem Statement: How to increase the consumption of courses across all the learners and improve the overall engagement rate of learners?

Before diving deep into the problem, certain assumptions have been considered:

  • The Enterprise customers of XYZ Corp are from all the industries (e.g., technology, finance, consumer, consulting, etc.) and operates at all sizes (large scale, medium scale or small scale)
  • The learners of the enterprise customers are their employees, including new hires, mid-management and senior leadership
  • “All courses access” license of XYZ Corp includes both self-paced courses and instructor-led courses
  • Users of the Enterprise LMS portal are the admins and the learners. The admin and the learners belong to the Enterprise customers
  • The learners belong to the departments of information technology, security, privacy, data management, operations and digital marketing.
  • The customers of the enterprise e-learning solution would be the enterprise vendor management team. It can consist of HR heads, finance team, IT team, operation team and 1–2 LMS users

Users and respective Use Cases

Users of the LMS have been identified below and some of the use cases of an LMS have been listed.

Use Cases

Challenges and Gaps

After speaking to three LMS users from different organizations, following challenges and gaps have been identified keeping the use cases in mind.

Challenges Identified

Feature Identification

Following features have been identified to solve for the challenges/gaps.

Features that have been identified to bridge the gaps

Prioritization of Features

The framework of Impact vs. Effort has been used to prioritize the features. Below are the scores of each feature for impact that would be created and effort that would be required.

Impact vs. Effort Framework for feature prioritization

The impact and effort scores of each feature have been plotted on the graph below. Feature 2 and Feature 3 have been prioritized over the other features.

Feature Specifications

For the prioritized features, feature specifications with wireframes have been identified below.

Prioritized Feature 1: Learning Paths

The wireframes have been created for the learner’s portal.

LMS Homescreen with Learning Path Buttons
Learning Paths Enrolled
Learning Paths Page

Prioritized Feature 2: Leaderboards

The wireframes have been created for the learner’s portal.

LMS Homepage with Leadersboard feature on the right side
Leadersboard Page

Metrics to Focus on

Certain metrics have been identified for each prioritized feature that can be tracked to understand the success of the feature.

This is the end of the case study. I am open to suggestions, questions and new ideas. Let me know how would you tackle this problem at hand! :)

Learning paths would provide a structured path to gain knowledge in a specific domain aligned with learner’s current role. Learning paths would reduce the effort of LMS admins by a significant amount. Since different courses would be combined into a single group and assigned to different departments/teams/roles, it would be easier for the admin to map the learner to a team/department and the learner would automatically be enrolled in all those courses.

Disclaimer: This disclaimer informs readers that the views, thoughts, and opinions expressed in the text belong solely to the author, and not necessarily to the author’s employer, organization, committee or other group or individual.

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