A Deep Dive into Dunzo
Is Dunzo’s app game strong? Let’s find out! (8–10 mins. read)
Dunzo is a hyper-local app-based delivery service which was founded in the year 2014. Currently, it operates in major cities of India such as Bengaluru, Mumbai, Pune, Chennai, Delhi, Hyderabad and Jaipur.
Dunzo lets users ‘hire’ people, who in turn, run errands for them or carry out odd jobs on their behalf. (Source: The Economic Times)
What’s the objective of this teardown?
To explore, study and reverse engineer the thinking and experience underlying the Dunzo app. Considering a user journey, we will look at what are the app’s strengths and areas of improvements.
Use Case in Focus
A user ordering pet food using Dunzo
Product Teardown Approach
The app has been studied based on two perspectives:
- User’s Perspective
- Product Manager’s Perspective
Android OS has been used for the product teardown.
The recommendations and impact have been provided based on the assumption that significant amount of users are facing the respective problem.
The analysis is in the form of slides. I have identified the stuff working great for the app (in green), stuff that can be improved (in red), my recommendations and its impact (in blue). So, let’s get started! 😎
Let me know your thoughts on the app and how often do you use it? 😊
Disclaimer: This disclaimer informs readers that the views, thoughts, and opinions expressed in the text belong solely to the author, and not necessarily to the author’s employer, organization, committee or other group or individual.